TMTPOST -- Google rolled out its latest Pixel 10 smartphone family on Wednesday at the annual Made by Google showcase, unveiling four new phones alongside a smartwatch, earbuds, and an upgraded smart home assistant.
On the Pixel 10, nine new AI-powered tools debut. Magic Cue can pull context from Gmail, Calendar, and other apps during calls and messaging. Voice Translate delivers real-time translations across 12 languages, replicating speakers』 voices for smoother conversations. Call Screen gains a 「Take a Message」 function, automatically generating transcripts of missed calls and suggesting replies.
Beyond communication, Google is embedding AI into daily productivity and creativity. Pixel Journal offers reflection prompts, Gboard rewrites messages in different tones, and Recorder can transform hummed melodies into full music tracks. NotebookLM links together screenshots and transcripts into searchable notes.
Gemini Live, meanwhile, integrates with the phone』s camera and screen to offer contextual visual help. Tied into Calendar, Keep, and Tasks, with Messages and Maps integration on the way, it can answer questions about what users see. Its updated voice model sounds more natural and allows users to fine-tune pitch, speed, and accents.
The timing of Google』s rollout could prove pivotal. Apple recently delayed its 「Apple Intelligence」 suite of AI features until 2026, leaving a gap that Google hopes to exploit by offering cutting-edge AI capabilities to consumers now.
「This is Google』s clearest opportunity in years to gain ground on Apple,」 said Avi Greengart, an independent technology analyst. 「By getting AI features into consumers』 hands first, Google is setting the agenda.」
The company also unveiled Gemini for Home, a new smart voice assistant designed to replace Google Assistant in Nest devices. Launching in October, the service will offer both free and premium tiers. Unlike its predecessor, Gemini for Home is designed to handle complex, multi-step commands and respond with more natural conversation, bringing the same agentic AI functions from Pixel phones into the living room.
Google positioned the Pixel 10 family across multiple price points:
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Pixel 10 – $799, featuring a 6.3-inch display, triple-lens camera, and 12GB RAM.
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Pixel 10 Pro – $999, offering a sharper LTPO screen, an upgraded camera with 100x zoom, and 16GB RAM.
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Pixel 10 Pro XL – $1,199, with expanded display and battery enhancements.
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Pixel 10 Pro Fold – $1,799, adding an 8-inch inner foldable screen, an extra selfie camera, and a redesigned hinge that Google claims is twice as durable as its predecessor.
The foldable represents Google』s priciest Pixel device yet, signaling its push into the premium smartphone tier dominated by Samsung』s Galaxy Z line.
Alongside the phones, Google introduced the Pixel Watch 4 and updated Pixel Buds.
The Pixel Watch 4, also powered by Tensor G5, integrates Fitbit』s fitness tracking with new AI-driven coaching tools. Users can access personalized workout plans and wellness monitoring features.
The audio lineup includes the $129 Pixel Buds 2a and the $229 Pixel Buds Pro 2, both offering adaptive audio, noise cancellation, and real-time translation. Integration with Gemini allows the earbuds to act as conversational AI companions on the go.
For Google, the Pixel 10 launch is about more than hardware. It represents a strategic attempt to define consumer expectations around AI. By integrating generative tools directly into devices, Google aims to make everyday AI usage seamless—whether answering a call, capturing a photo, or managing household tasks.
「Hardware is the delivery vehicle, but AI is the real product,」 said Carolina Milanesi, principal analyst at Creative Strategies. 「Google is betting that embedding Gemini deeply into its devices will make its ecosystem sticky in the same way Apple』s software-hardware integration has long been.」
Whether consumers embrace these AI features will depend on execution, reliability, and trust. Google has faced criticism over privacy concerns and the occasional missteps of its AI models. By running Gemini Nano on-device, the company is signaling that it is addressing at least part of that skepticism.
With the Pixel 10 family, Pixel Watch 4, Pixel Buds 2, and Gemini for Home, Google has laid out its most ambitious hardware portfolio to date. The launch positions the company to challenge rivals in both smartphones and connected ecosystems at a moment when AI is set to reshape the technology landscape.
If Google』s gamble pays off, the Pixel 10 could mark not just the next step in the company』s phone business but the beginning of a new era in consumer AI.
